What you pay for
Search terms from Search, Shopping and Performance Max, with cost, clicks and conversions.
GOOGLE ADS
Search term intelligence for paid and organic search
Know how much of your market’s search you own. And where the rest goes.
Scoperto maps your Google Ads search terms, your Search Console queries and keyword data for your whole market to one taxonomy. Paid, organic and market demand, compared like with like.
Request free early access
See an example
Free during early access, for a limited number of teams. No card.
Read-only on Google · Search, Shopping and Performance Max · For accounts spending €10.000+ a month
1/ 6Step 1 of 6: The problem
Your search data lives in three places. None of them line up.
Google Ads reports search terms, Search Console reports queries, keyword tools report volumes. Each in its own format, so they are rarely read together.
Scoperto does not manage campaigns. It builds the research a search strategy starts from.
Messy by nature
Typos, plurals, word order and several languages. One question arrives in a hundred spellings.
Read by hand, if at all
Reading them properly takes hours per account, and next month it starts over.
Partly hidden
Google withholds rare terms, and Performance Max shows only part of what it buys.
2/ 6Step 2 of 6: How it works
We map all three sources to one taxonomy.
A paid term, an organic query and a market keyword that mean the same thing are mapped to the same taxonomy, and count as one topic.
What you already rank for
Queries with impressions, clicks and position for every page on your site.
GOOGLE SEARCH CONSOLE
What your whole market searches for
Keyword data per country and language, including searches that never reach your accounts.
MARKET KEYWORD DATA
3/ 6Step 3 of 6: The model
How our search term intelligence model builds the taxonomy.
Three strings, three languages, three sources. The model reads them as one topic, so every number about it holds everywhere.
- fietsvakantie toscaneNL · PAID
- vacances vélo toscaneFR · ORGANIC
- cycling holiday tuscanyEN · MARKET
TOPICCONFIDENCE
Cycling holiday · Tuscany
- TOPIC
- Italy › Tuscany
- 0.97
- INTENT
- Info / inspiration
- 0.94
- MODIFIER
- Cycling holiday (fietsvakantie, vacances vélo)
- 0.95
- AUDIENCE
- Private, active travellers
- 0.88
- SOURCES
- Google Ads · Search Console · market
- 1.00
41 TERMS · 3 LANGUAGES · 3 SOURCESFITS · CORE PRODUCT
- 01
Collect
Read-only connections pull every search term Google reports, every Search Console query and keyword data for your market, in each of its languages.
- 02
Map
Each term is cleaned up (spelling, plurals, word order, language) and mapped to the taxonomy: topic, intent, modifiers and audience.
- 03
Measure
Each topic gets its market volume, trend, cost per click and your share of search.
4/ 6Step 4 of 6: Your call
Where only you can judge, Scoperto asks.
Do you sell flights without a hotel? The model asks once per topic, sorted by the money that depends on it. Your answer becomes a rule for every source, every language and every future term.
YOUR CALL · 1 OF 5
Are flight-only searches relevant for you?
€1.180 in ads and 6.100 market searches a month depend on it · 37 terms
goedkope vluchten malagavol pas cher palermevliegtickets kreta+ 34 more
RULE CREATED
Flights only · not a fit for Vela Travel
- APPLIES TO 37 TERMS TODAY
- PAID · ORGANIC · MARKET
- AND EVERY FUTURE TERM
6/ 6Step 6 of 6: Findings
And every finding shows how big the opportunity is.
In euros or in searches, so you can weigh it. What you do with it is up to you.
Negatives for Search, Shopping and Performance Max
Exclude a topic once instead of two hundred variants. Exported per campaign type.
€640 to €1.820 · last 90 days
Performance Max search themes by topic
One theme per topic, following how your market actually searches.
Family holiday Lake Garda · 1 theme, 27 terms
Paying for clicks you already earn organically
Topics where you rank in the top three and still buy the click.
7 topics · €100 in 90 days
Ranking where you do not advertise
Buying intent where you rank organically and show no ad.
23 topics in the top five, no ad
Topics AI answers will need
The topics your market wants explained, and which of them your site answers.
38 informational topics not covered
How search behaviour changes over time
Topics gaining or losing searches across your whole market, before your own numbers show it.
Cycling holiday Tuscany · +31% in 12 months
Examples for the fictional company above. Figures are illustrative.
We read.
We never write.
- Read-only access to Google Ads and Search Console, granted with your Google sign-in.
- We never change bids, budgets, keywords or campaigns.
- Works alongside your agency. Nothing in the account changes.
- Data stays in the EU. Deleted 30 days after you cancel.
Pricing
One product. Priced by what you spend on search today.
Built for teams spending €10.000 or more a month on Google Ads. Every plan has every feature.
MONTHLY SEARCH SPEND
Up to €25.000
€299A MONTH
Typically one brand in one or two markets.
MONTHLY SEARCH SPEND
€25.000 to €75.000
€599A MONTH
Typically several markets or languages.
MONTHLY SEARCH SPEND
Above €75.000
FROM€999A MONTH
Large and multi-country accounts, scoped with you.
Scoperto is free during early access, for a limited number of teams.
Request free early accessON EVERY PLAN
The same product at every size. Monthly search spend includes Shopping and Performance Max.
- Paid, organic and market terms in one taxonomy, refreshed weekly
- Market share of search per topic and intent
- Search, Shopping and Performance Max
- Negatives and search themes, ready to export
- Organic and paid overlap and gaps
- Opportunities, trends and topics AI answers will need
- Your call questions that become rules
- Reports you can forward
AGENCIES
Talk to us
Custom terms for agencies managing several client accounts, with reports you can put your own name on.
Questions
Before you ask.
Something else? Write to hello@scoperto.ai. We reply within two working days.
What is search term intelligence?
Insight built from search terms. Scoperto takes the terms you pay for in Google Ads, the queries you rank for in Search Console and keyword data for your whole market, and maps every term to one taxonomy of topics: the thing searched for, what the person wants, and how it relates to your business. From there you see what your market searches for, how it changes and what your market share is.
How is this different from a keyword tool?
A keyword tool tells you what the market searches for. Google Ads and Search Console tell you what you bought and where you rank. Scoperto maps all three to the same taxonomy, so you see the overlap, the gaps and your share. It starts where those tools stop.
Do you change anything in my Google Ads account?
No. Access to Google Ads and Search Console is read-only. We never change bids, budgets, keywords or campaigns. You get insights and exports, such as negative keyword lists and search themes, and you decide what to apply. Data stays in the EU and is deleted 30 days after you cancel.
What happens after I request early access?
We reply within two working days. If your account is a fit, you connect Google Ads and Search Console with read-only access through your Google sign-in, and our search term intelligence model builds your taxonomy and first findings. Early access is free for a limited number of teams, no card required.
Is my account big enough?
Scoperto is built for accounts spending €10.000 or more a month on Google Ads, Shopping and Performance Max included. Below that there are usually too few search terms to tell you much. Any language Google reports is supported.
Do you include Shopping and Performance Max?
Yes. We read search terms from Search, Shopping and Performance Max wherever Google reports them, and show how much stays hidden. Negatives come out per campaign type, and Performance Max search themes come grouped by topic.
How reliable are the numbers?
Topic, intent and modifiers each carry a confidence score. Below the threshold, a term comes to you as a question instead of into the numbers. Terms Google withholds, including part of Performance Max, are reported with the spend they cover, not guessed. Paid, organic and market figures use the same period and the same country and language split, and the taxonomy is rebuilt every week.
Is Scoperto a PPC tool?
No. Scoperto does not manage campaigns, bids or budgets. It builds the research a search strategy starts from, for paid and organic search alike. What you do with it stays your decision.
Can Scoperto tell me what people ask AI assistants?
No, and we do not claim to. We work from search data, not from AI prompts. Search does show which topics your market wants explained. Those are the topics AI answers will need, and Scoperto shows which of them your site covers.
Early access
Request free early access.
WHAT YOU GET
- 01Scoperto on your own account, freeEvery feature, for as long as early access runs. No card.
- 02Your market share of search, topic by topicPaid and organic together, against all searches in your market.
- 03A direct line to the teamYour questions and feedback shape what we build next.
Built for accounts spending €10.000 or more a month on Google Ads, Shopping and Performance Max included.